jeremy snyder’s meta|remix

i just finished reading david meerman scott‘s book “world wide rave.”

i really enjoyed this book. the style of just telling stories instead of discussing theory helped to put things in a context that i understood. that may seem counter-intuitive, since theory is supposed to provide the context, but i don’t know if that’s really the case here. the thing is, for many of the stories cited here, it would be hard to explain the motivation or theory behind them. people did them for various reasons, and there are certain little, subtle characteristics that made them work. and i actually think that the story-telling style lets the reader pick up that nuance better than spelling it out in black in white.

my only real criticism of the book is that it uses the phrase “world wide rave” approximately once per line in the book. of course, i’m exagerrating, and i know that branding people will tell you that the more times you hear a brand or phrase, the more likely it it is to stick. and i get that.

bottom line: this is one of the few books that i read recently that actually prompted me to sit down immediately and write out some ideas. and i think that’s the point – getting you to think and act now. my first action was to subscribe to david meerman scott’s blog . my second was to send around some thoughts to a few co-workers.