Recently, I wrote a piece that got picked up in iMedia Connection, entitled “Innovative movie promotion in virtual worlds.”
The challenge of advertising in virtual worlds involves taking advantage of their unique features. Here’s how some film companies showcased their movies in one of these worlds.
i’ve been in singapore for about 11 months now, getting close to one year. i’ve really enjoyed my time here. i’ve gotten some great experiences, like starting a business in another company, building a team from scratch, meeting potential partners, investors, etc. one of the great things has been the number of events that happen here, like ad:tech. i was interviewed recently by the guys over at sg entrepreneurs, a local entrepreneurship blog and community. you can read more about my experiences at the interview: Continue reading »
i didn’t make an appearance this time, but still fun to watch. Continue reading »
i was at barcamp a while ago, as previously mentioned. there were a couple of students or young professionals that i met there who got me talking for a while about twinity and doing business in general. you can read more about it at the vietnam blog. apparently, here’s my advice for people starting a business: Continue reading »
i was listening to planet money this morning, and they mentioned a finnish facebook group called feed the recession, which was created in response to the bob helsinki ad campaign to stop you from feeding the pig. Continue reading »
over on the sg entrepreneur blog, there’s a roundup of yesterday’s panel discussion that i participated in. they have a brief summary of my comments about twinity:
Directed at budding virtual world creators, Jeremy of Twinity talked about the need for compelling reasons to participate in your virtual world. Why yours? For Twinity, the question for them while creating the virtual world is: How can we put something out there that is interesting for people, and doesn’t take them away completely from their life? Because they believe that even if you play World of Warcraft for 40 hours a week, you still need to live in the real world. It is not possible to have a total divide. As such, he claims that Twinity is the only virtual world that is based on the real world. (I don’t really understand how having more realistic 3D virtual worlds translates to not taking you completely away from your real life? Unless ‘real’ just means physical surroundings.)
probably i should have explained better. it’s not only about real locations - it’s also about real identities, real relationships, real friends and real life. and what i said about the division is that most people can’t afford to live only in a virtual world or only in an online game, purely from the financial perspective.
i was just listening to a podcast on american public media’s marketplace, and there was a really interesting segment on there. the argument was basically that those who saved are now suffering. Continue reading »
i was interviewed recently on 93.8 live to talk about co-space, and metaversum’s involvement with it. you can find the audio file here.
neo weewu has a post about a fun morning chat i had with 3 other guys here in singapore. you should check it out! 
Metaversum, developer and operator of the 3D online world Twinity, has been awarded funding from the mutli-agency IDM R&D Programme Office hosted by the Media Development Authority of Singapore to develop geo-tagging and geo-located media streaming in Twinity. In another part of this project Metaversum will also development advanced virtual city building tools to facilitate the construction of virtual Singapore in Twinity. Metaversum has already begun signing up local media, content, and brand partners in preparation for next year’s launch of virtual Singapore in Twinity. Continue reading »
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